Stop Wasting Money: Avoiding Common PPC Management Pitfalls

Even seasoned PPC advertisers fall prey to avoidable mistakes that burn budgets. In a channel demanding relentless optimization, occasional slip-ups get magnified into profit leaks. Based on auditing thousands of accounts, here are the most common PPC management pitfalls we see wasting money that diligent advertisers can avoid: Not Setting Specific ROI Targets Many accounts