The previous sponsor, an online gaming organization called W88, has been replaced by the English premier league team Crystal Palace, which is owned by the online automobile retailer Cinch.
The most recent adjustment was made in response to a decision made by the government of the United Kingdom to limit the influence of gaming organizations to serve as sponsors of Premier League teams’ jerseys.
Crystal Palace, on the other hand, has severed ties with its gaming brand sponsor, making it the first side in the English first league to do so. This comes as the debate around a sponsorship for sports continues even as the English football season is concluding.
Crystal Palace and W88 had a deal whereby the W88 team would pay approximately £6.5 million per season to sponsor the team while also displaying its brand through the team’s home stadium, signage, and social media profiles. This partnership was in place for several years.
Cinch has been allowed to sell its brand through the club’s youth teams, Selhurst Park Stadium, and online outlets as a result of the most recent event, which was the announcement that Cinch has been designated Crystal Palace’s new official training gear partner. By the multi-year agreement, both the men’s and women’s teams will incorporate the Cinch emblem onto their official team outfits.