September 30, 2022 9:48 am
SaaS Case Study

SaaS Case Study

SaaS (Software as a Service) products are everywhere today. 80% of businesses use a minimum of one SaaS application for their operations and growth. Owing to the increasing demand for SaaS products and services, the SaaS market size has grown from $105.49 billion in 2017 to an estimated $171.9 billion by the end of this year. I mean, see the growth in 5 years. Amazing, isn’t it? 

Now, how to learn and study SaaS products’ growth and benefits? One simple and most commonly used way is a case study. SaaS case studies are not only helpful to understand a product’s usage but also give a clear picture of the problems solved by it. Also, it’s a great way to market a product and enhance the credibility of a brand. In this blog, we have curated 5 excellent B2B SaaS case study examples for you. Let’s go.

  1. Canva

Canva is a graphic design application used to create images for social media, presentations, slides, posters, and other visual documents. Founded by Melanie Perkins, Cliff Obrecht & Cameron Adams in 2012. In 2 years, Canva gathered a whopping 2 million users which means 3600 users signed up every single day and raised around $125M by that time!

Challenges: 

Post pandemic, bringing the students back to school and engaging them in the class was a formidable task for the teachers. Even though the learning programs and schedules are ready and so are the teachers, gaining back the students’ full focus on the class was indeed difficult. And the online classes too lacked a feeling of connectivity. There was a need for a more interactive resource.

Solution:

Canva for Education is a free tool accessible to teachers and students communities. The ice breaker activities can be used to start with and ready-to-use templates are of great use to create engaging presentations. This helps students to learn concepts more interactively (thanks to Canva’s infographics, group work activities and storyboards, etc). Canva’s growth is a popular SaaS case study that gives great insights.

Testimonial:

“Canva templates are easy to use and allow teachers to flex their creative muscles” -Keera Job, Head of Junior School at Macquarie Anglican Grammar School

  1. Lystloc

Lystloc is a real-time location-based field force management app used to track and monitor your employees effectively thus increasing their productivity. Field employees like salespeople, service providers, delivery people, etc can be managed easily with Lystloc app in a few clicks. Founded by Bharath Annamalai, Lystloc started as an in-house application and now it is used by more than 3000 companies across various industries successfully.

Challenges:

The medical representatives travel to different locations to sell their products and the service engineers travel to hospitals for the installation of medical equipment. The managers found it difficult to communicate and get task updates through repeated calls and messages. Also, the sales reports involved huge manual work and they need a complete automated solution.

Solution:

Lystloc is a complete solution for all location-based challenges. The key features like location-based attendance and task management are very helpful for the salespeople and the service engineers to mark attendance and send task updates to their managers via the app instantly from wherever they are. Lystdata, the subscription-based automated field sales report caters to the analytic needs of the business and gives accurate business insights.

Testimonial:

“Lystloc allows us to focus on what really matters. I don’t have to ping my employees for work and ask them for reports, I just take a look at the dashboard of Lystloc and that’s it.” – Amit Tiwari, GM-Sales & Marketing, Athenese-Dx Private Limited

  1. Ahrefs

Ahrefs is a go-to website for all the SEO tools and resources like backlink checker, keyword generator, site traffic analysis, and so on. Founded by Dmitry Gerasimenko in 2010 and turned into paid service for links analysis the following year. Since then, Ahrefs has been steadily growing and their crawler processes up to 8 billion pages a day!

Challenges:

A web hosting service needs new, valuable content ideas to create for the people and analyze the performance of the sites for SEO purposes and also perform competitor analysis. 

Solution:

Ahrefs tools help you to identify the trending topics using which you can update, edit and optimize your website content. Also, you can filter out the backlinks for 404 error pages on your website. Content Explorer assists you in finding the best performing topics in your niche. Site Audit helps you find the reasons why your website is not ranked and what are the SEO issues it has.

Testimonial:

“If Ahrefs didn’t exist, I’d probably quit SEO” – Matt Diggity, Founder at Diggity Marketing

  1. CallRail

CallRail is a call tracking and marketing analytics software. Andy Powell and Kevin Mann founded CallRail in 2011 as they needed a call tracking tool for their business. Since then, CallRail has helped many small, and medium-sized businesses with Call tracking, Lead center, Form tracking, and Conversation intelligence.

Challenges:

A home renovation brand needs a strong digital presence to get more leads. They were unable to track the incoming calls and the inbound lead quality. Their outdated website reduces the conversion rate.

Solution:

A marketing firm revamped its website and integrated call tracking with Google Ad campaigns using CallRail. The number of incoming calls increased by 18% every year and a massive 651% increase in conversions. This is one of the best B2B SaaS case study examples with remarkable results.

Testimonial:

“Today I’m spending less time monitoring calls and more time serving our customers, which is the way it should be” – Vlad Kandybovich, CEO QShark

  1. Razorpay

Razorpay is one of the prominent payment gateways for online payments founded by Harshil Mathur and Shashank Kumar. It allows individuals and businesses to accept, process, and disburse payments through its product suite. You can access all payment modes like credit and debit cards, UPI, and popular mobile wallets.

Challenges:

A school has hundreds of students struggling to streamline their fee payments as they are paid via various methods. Also, there will be components like any activity fees that will be added on an ad-hoc basis.

Solution:

Razorpay Route is a 360-degree solution for schools as it gives parents 100+payment modes to choose from, thus making it easier for them. Also, the fee is divided and diverted to the internal accounts that are separately maintained for admission, tuition, sports, etc. Thus, Razorpay Route helps schools, and other businesses manage all the settlements online with minimum human interference.

Takeaways

Each SaaS product is unique and successful in its way. To study SaaS products in detail, we must understand the customer problems first and analyze how the product solves them. SaaS case studies are crucial for any business to prove its value and influence the buying decision of customers. In all the above B2B SaaS case study examples, you get to learn something that inspires(be it their strategy, solution, growth, or perspective) and that’s where a case study succeeds. 

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