The first time you are victimized by a Google update is usually memorable. Ask any SEO expert, and they’ll likely have a war story. The reality is that everyone experiences this. Perhaps they tried their best, but Google shifted its priorities. Perhaps they voluntarily committed a violation of the rules.
Or perhaps they employed black hat methods in an attempt to evade Google’s all-knowing algorithms.
With Google’s brand-new internal update, it is conceivable that future upgrades will arrive even more quickly, often, and comprehensively.
A formula for catastrophe if you engage in unethical HK SEO. And a recipe for success if you adhere to Google’s recommendations. So I’ll begin by listing out the possible outcomes.
How Do You Get Better?
The simple solution is to adhere to Google’s recommendations, and you will have nothing to worry about. Nevertheless, you may have inherited a website with previous wrongdoing or have engaged in it in the past. So, how do you recover when you suddenly lose rankings and traffic?
The first point to make is that you may have done nothing wrong. It’s possible that other websites were pushed instead of yours. If so, you should refocus your efforts on providing high-quality content and positive searcher experiences.
The second point is that there are no fast remedies. Therefore, this may be an uphill fight that lasts months or even years.
The third is as follows: Do not instantly panic. Google evolves and experiments with its products. Give it a week or two to observe the situation before you begin to formulate a strategy.
If you’re up for the challenge, continue reading:
1 – Remain Current On Google’s Changes
Step one requires knowledge. Start by carefully understanding Google’s core link and content criteria. Here you will find them:
- Google’s opinions on link schemes
- The Webmaster’s recommendations
Then, examine the Google developer blog for any changes. Lastly, if you have gotten a manual action, you should have a solid understanding of the issue.
You may also visit other sites with SEO experts, such as Search Engine Journal. If you have been affected, it is likely that other websites have also been affected and will publish about it.
If you panicked, it may also be a good time to call professionals. We are here to assist.
- Evaluate How You’ve Been Affected
You must now take a comprehensive look at which of your pages and keywords have been affected. The best method to accomplish this is to utilize Search Console and Google Analytics. Establish a period and a period for comparison.
Now export all impacted URLs to an Excel file.
Determine the associated keywords for each URL. Here we utilize Ahrefs.
Examine the new top 10 ranking results for each of these keywords and determine what they do well that you don’t.
Collect these results in a separate document.
- Determine A Route Ahead
This is when giving advice becomes difficult. Because the next step is to implement all the adjustments proposed in step 2. This relies much on the nature of the update and the modifications that have been made.
To provide general recommendations, however, you may divide it into three categories: content, links, and technological difficulties.
You must assemble appropriate colleagues inside your organization. This might include digital marketers, content writers, and designers for content. Probably the digital marketers and possibly the salespeople are responsible for linking. For technical concerns, your developers or web agency are responsible. From there, you must devise a strategy for updating and resolving any concerns.
Continuously test and monitor for changes. Monitor rankings and traffic, and begin URL by URL.
If you want to do things correctly in the future, you should assess if you have the internal resources to do SEO effectively. If not, it may be time to use the services of an SEO agency such as Quality Guest Post.