Blogging, as any experienced inbound marketer knows, is a crucial technique for generating qualified visitors to your website. If you’ve been blogging for some time, you may have begun playing with the concept of guest posting.
And if you’ve been on the fence about this, we’re here to tell you: You certainly should.
What Is A Guest Post?
Guest blogging, sometimes known as “guest posting,” is the act of creating material on the website of another firm. In general, guest bloggers write for comparable blogs within their sector to:
- Attract visitors back to their website
- Boost their domain authority by utilizing external connections to high-authority sites
- Increase their brand credibility and exposure
- Build relationships with peers within their field
In other words, guest blogging is a two-way street; thus, if you decide to join the guest blogging trend, you should also feature guest blogger content on your website.
Why Is Guest Blogging Crucial To Your Business?
There are several advantages to guest blogging for any organization. By sharing your knowledge on the websites of other firms, you may position yourself as a market authority, create partnerships with other thought leaders in your sector, and expose your brand to a completely new audience.
In addition, having guest pieces on your blog can help you provide your readers with fresh viewpoints and material. We’re all guilty of sliding into a habit and tiring of the same old content, so adding guest pieces is a terrific way to keep readers interested, not to mention the promotional boost that results when guest writers link their blogs with their networks.
How Can I Begin My Guest Blogging Career?
Before you begin guest blogging, make sure you have a clear understanding of what you hope to achieve. Look for industry blogs written by non-competitive businesses where you may offer insightful commentary to readers.
Beginning with guest writing for your partners is a terrific idea. As part of our co-marketing strategy, Guest Post Genie creates guest posts primarily for our partners. We also utilize guest blogging to build relationships with organizations with whom we wish to collaborate in the future.
Concentrate on locating authors inside your specialty, within your market, and with a reputable business or academic backgrounds. Additionally, you should concur with what they’re expressing in their article and ensure that the message corresponds with the interests of your personas. If the material does not connect with your business, personas, or brand voice, guest blogging can have an immediate and bad effect on your organization.
Here are a few things to consider before posting a guest blog or accepting one:
- Does this site or blogger have a large number of active followers who write comments, share blogs with their networks, and generally interact with content?
- Do they have a Facebook or Twitter account via which they routinely publish their blog posts?
- Do they have a strong domain authority that will increase my SEO ranking?
- Are their industry and skills compatible with mine?
Search for a suitable industry term plus “guest post,” “write for us,” or anything similar to find blogs to publish on. If you wanted to write on inbound marketing, you might, for instance, Google:
- Inbound marketing guest post
- Inbound marketing guest post rules
- Inbound marketing seeking guest posts
- Inbound marketing guest post submissions
- Inbound marketing write for us
This can assist you in locating relevant industry blogs that are interested in the topic you’re writing about and are presently accepting guest posts.
What Effect Does Guest Blogging Have On SEO?
The brief response is: As long as you’re cautious and courteous while generating high-quality guest posts for respectable websites, guest blogging may be a fantastic strategy for boosting your domain authority and SEO results.
However, it is understandable why many have questioned if guest blogging may harm their business. Due to the threat posed by “spam bloggers” who attempt to pay blog owners into allowing them to post low-quality material for their link-building and SEO advantage, many marketers have opted to completely avoid it.
Therefore, if your material is of excellent quality, guest blogging is a terrific approach to boosting your site’s ranks. According to Google, if other websites are connecting back to your blog, then the information on your blog must be relevant and entertaining. When people comment, share, like, or link to your blog, it rises in Google’s PageRank, making it more likely to appear first when someone searches for a related topic.