Keep Your Brand Fresh: Why You Should Change Your Ecommerce Packaging

Keep Your Brand Fresh: Why You Should Change Your Ecommerce Packaging

If you’re running an ecommerce business, chances are your products and packaging will play a big role in attracting customers and convincing them to make purchases. If you want to be successful in this arena, it’s crucial to keep your brand fresh by changing up your packaging. This way, you can continue to catch new shoppers’ eyes with attractive, novel designs that showcase what your company has to offer.If you’re going to spend time and money marketing your ecommerce business, it’s important to keep your branding up to date so that your customers remember you every time they see your packaging, whether it’s online or in-person. Your brand isn’t just about the products you sell, though; it also includes the packaging your products come in and how they look and feel. By being creative with how you present your products to consumers, you can make your products more memorable, more likely to be shared on social media, and generally easier for customers to purchase again later on down the line.

How often you should change your ecommerce packaging?

One of the best ways to keep your brand fresh is to change your ecommerce packaging. But, how often should you change it? We recommend changing it at least every six months in order to stay ahead of the latest trends and provide shoppers with a visual representation of your brand. Additionally, the more you change it, the less likely customers will recognize your product on store shelves. Lastly, consider how you want people to feel when they open their package-is this going to be an exciting experience or one that frustrates them?

When creating packaging for your ecommerce products, it’s important to keep the overall look and feel consistent, while also showing off any changes you’ve made to the product inside. The key to this is making sure that your packaging doesn’t look tired or out-of-date, no matter how long you sell it in stores or online before changing it up again.

Holiday Packaging

For those of you who are looking to make a seasonal switch on your ecommerce packaging, it’s the perfect time to get your creative juices flowing! Our favorite way to change up an eco-friendly package is by adding a festive ribbon and gift tag. Not only does this add some personality, but it also lets customers know that the product has been gift wrapped for them. This can help drive impulse purchases as well. People love giving gifts, and if they see something cute in their store, they’re going to want to buy it just so they have the chance to give someone else this thoughtful present. It’s a win-win situation for both parties.

Greener Approach

It’s no secret that the online shopping experience is changing and shoppers are demanding more from brands. One way to stay on top of trends is to change up your ecommerce packaging. It’ll not only keep you fresh in the market, but it will also help you stand out from your competitors. You can also change your packaging when you adopt a more greener approach  by reducing waste. You can add more green color to your packaging to  indicate that you’re eco-friendly or choose environmentally friendly materials like recycled paper or soy ink. And if customers want their products delivered in compostable containers, this might be a great option for them.

Keeping it Trendy

The best way to stay on top of trends is to get into the habit of revisiting your brand identity. One simple way to do this is by switching up your packaging. Depending on the season, you can switch out your logo and colors without having to change your product line too much. For example, during the holidays you might want a more festive look that’s appropriate for the time of year, while in the spring you might want a fresher, lighter look.

Special Milestones

If your company has completed 10 years or 25 years then you can put that on the packaging  as a way of celebrating. Make sure to stay up to date with changes in branding and colors. As trends change, it is important to keep them fresh so people continue to buy from you. You can also celebrate other milestones in this way or you can also add special discounts on the box for customers who purchase products on their birthdays. When deciding whether or not to change your packaging, make sure you consider the cost and time involved when starting new projects. 

Make it Stand Out

It’s a common misconception that changing your ecommerce packaging is a waste of time, but the truth is you should change it often. If you are still using the same design from when you first launched your business, it’s time to think about updating it. It will help with brand recognition and make your products more appealing to potential customers. Plus, as trends in packaging evolve, so should yours. Keeping up with new trends helps your company stay fresh and current.

Why it is important to change your packaging design? 

It’s important to change your ecommerce packaging design because it keeps your business looking fresh and innovative. If you continue to use the same packaging, customers may believe that you are not updating or changing your business. The more often you change your packaging design, the more likely it is for people to remember your store and visit again in the future.  only will a redesign make your customers feel like they’re seeing something new, but there is also a chance that they will like what they see so much better than the original design. Another benefit of redesigning your packaging regularly is that it can be an opportunity to add new products without having to create entirely new designs from scratch. Finally, if you want customers to come back for your best deals and newest products each time they go shopping online, keep them engaged with one-of-a-kind changes.


You’ve worked hard to build your brand and establish a good reputation. That’s why it’s important to make sure that you’re always changing your packaging to stay fresh. By constantly updating your product packaging, you’ll be able to keep your customers interested and coming back for more. Plus, by doing this you’ll also attract new customers who may have not heard about your business before. So what are you waiting for? Go out there and get some new ecommerce packaging!

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