Video marketers are well aware that there is no specific rule or way to craft engaging videos. Each story is unique in terms of context, concepts, and characters. These variables need consideration in the creative process to craft videos that convey a story authentically and compellingly.
The same principle is applied in choosing video formats as well as video converter programs. Every video platform, computer, or website browser doesn’t support every video or audio format. So, get familiar with the popular video formats, but each has its pros and cons.
Best video formats
- MP4 – The majority of digital platforms and devices support MP4. It is determined to be a universal format. MP4 files can be stored as video, audio, or still images. They even retain HD quality, while maintaining compressed file size.
- MOV – MOV is a special video format intended for QuickTime Player. QuickTime Player has a Windows version, so MOV supports Windows. It can store video, audio, and text, but its quality is high, so more space is needed on your hard drive.
- WMV – Microsoft developed WMV to help videos play on Windows Media Player. WMV format allows high video quality, but needs space.
- FLV – FLV is a versatile and popular format used and is compatible with generally every platform and format type. It was designed exclusively for Adobe Flash Video Players.
For marketers with an audience streaming plenty of videos on Google or YouTube, the FLV format is the ideal format. File sizes are small, so you can download them quickly. The format does not support iOS devices and several mobile devices.
- AVI – AVI is the oldest form Microsoft developed. It is a versatile format and compatible with Windows, Linux, and Mac. The majority of web browsers support the AVI format. The AVI video files are large, which is more helpful for users to store on computers instead of streaming or downloading.
- AVCHD – Sony and Panasonic developed ACCHD format exclusively for digital camcorders. If you shoot high-end videos regularly then it is an ideal format.
It uses MPEG 4 compression technology, so you can store hours of HD-quality videos in small-size files. AVCHD 2.0 supports 3-D videos.
You even need a reliable Video Converter Pro to change video formats. Program4PC has developed the Video Converter Pro that allows converting video format into a compatible one and runs smoothly on your device.
How to choose a video file converter?
- Consider video length – Video length matters because there are video converters with limits.
- Final look quality – You need a tool that generates a final product of the same original quality without any compromise.
- Features and functionalities – Besides video conversion, you may wish to edit like adding new images or adding voiceover, or highlighting specific video elements. You may even want to remove certain aspects or create a streamlined video that concentrates on what you desire to share. Video Converter Pro offers many editing options to make a difference. You can check out the trial version before buying the full suite.
Choosing a video format and conversion tool is a crucial step. So, do due diligence before making the final decision.