• James Brown
• December 1, 2022
• 4 Comments

Visitors to your website will be welcomed with a well-presented front-of-house that includes an entry mat that has a professional appearance and is embroidered with your company’s emblem. Even before they approach the front desk or engage in conversation with a member of staff, guests will have the impression that they are warmly welcomed. There are many different ways in which a high-quality, branded mat that is properly positioned may assist your company; the following are the five most important methods, in our opinion:

First Impressions And Responses

The first thing clients and customers notice when they enter your business is the entry mat you’ve supplied for them. If you have a professional-looking, nice, and well-maintained mat, it helps to put clients at ease and communicates the idea that your firm is also stylish, clean, and professional.

A regular mat with no design will not be as obvious or as welcome as one that has a custom-made brand on it. This will lead to the customer having a more positive initial impression of the product. Because logo mats are frequently made to order, you have the flexibility to select the suitable size for your doorway, which contributes to your company’s more professional image. This may have a positive impact on customer perceptions of your company.

Branding Reinforcement

If you utilize logo floor mats, your clients and visitors will be more aware of your company, which may help unify your identity. Your company’s brand is its impersonal image in the marketplace, and if successfully marketed, it may become an important part of your total marketing plan.

You may set yourself apart from the competition by employing an outdoor mat with your company’s logo. This might be a great addition to your existing signage. Keep in mind that people have a habit of gazing down when walking, and it’s probable that they’re looking at your logo there.

The Floor That Is Clean And Dry

This component is required to be present on an entrance mat. This helps to reduce the likelihood of slips and falls, which can result in serious injuries and expensive medical bills.

Invest in a mat that has a depth of at least 80 centimeters and a width that is at least equal to or more than the width of the entrance to your home. This is a fantastic general guideline that should be followed. As a consequence of this, the great majority of individuals will be capable of taking a natural step with both feet on the mat at the same time without experiencing any disruption to their stride.

The Money Was Well Spent

Even in the most demanding and high-traffic commercial situations, a professional-grade logo branded mat will survive for many years (usually five or more), depending on the specifications. This is true even in the most demanding and high-traffic environments. Keep an eye out for the following elements that should be included in a mat that is both high-quality and long-lasting: a backing made of nitrile rubber, a guarantee that covers a number of years, and cleaning instructions that are simple to understand and implement.

If you’re going to put in an entrance mat anyway (which you should), it’s worth spending a little more money on branded entry mats to extend your branding to the entranceway. This will contribute to a more positive first impression of your company.

Off-Site Application

Bring your branded mat with you when you go out on the road to add a professional touch to your appearances at trade shows, demonstrations, or even in-store promotions.

You are not required to limit yourself to using only your company logo. You can modify your mat to accommodate a specific event, such as the launch of a new product, the commemoration of a significant achievement, the running of a special promotion, or the simple desire to draw attention to a specific aspect of the service or product that you provide.

Ultimate Mats is widely regarded as one of the most dependable matting suppliers in the country. They provide a wide range of high-quality commercial goods as well as professional advice.