A new business website doesn’t see a lot of traffic in the beginning. It increases as people become aware of your company. You can let people know you’re ready to do business with a good marketing campaign, which should be part of your strategy. Another way to drive online traffic to your site is by adding a business blog.
What Is a Business Blog?
Blogging is a branch of your marketing campaign. You post content relevant to the product or service you offer. A well-written Business Blog creates value for customers by teaching and informing them. It is not promotional or geared toward sales; instead, it attracts customers by drawing interest.
You can write about a variety of topics on your blog. You may choose to include the latest business statistics, cross-promote another company, interview employees, or offer advice on how to use your product. These are just a few examples of the many options for your blog.
Your blog is usually a separate page on your website. You can add links to your blog posts on social media to steer traffic your direction.
How Does a Blog Benefit Your Business?
Adding more pages to your site increases your reach and gives customers more opportunities to discover you. Blogging also gives your social media posts more variety. If you usually post sales or promotions on your platforms, adding blog posts can be a refreshing change for your readers.
Blogging can increase your authority. When you post industry trends, product information or advice, it builds your reputation as an expert. People can turn to your blog when they need answers to their questions. In turn, they place their trust in your business.
Blogs help you stand out from your competition. On the surface, consumers may struggle to distinguish you from other companies. You can answer that question in your blog posts. They give you an opportunity to tell your story and differentiate your brand.
Eventually, blogs can lead to more sales. It might not happen right away, but after several months, you’ve had the chance to build your library of posts. Unlike sales ads, the repository of information in a blog has a long shelf life and people can return to it again and again.
A blog offers customers the chance to engage with your business. They may share a post, creating a connection to your site and giving you free exposure.
How Do You Start a Blog?
Decide first what you want to write about. Do you sell agricultural products? Think of subjects ag professionals are interested in learning about. Do you have a cleaning service? Write about top cleaning tips.
Make sure your blog posts don’t read like sales pitches, or you risk turning off potential customers. They don’t want to feel like they’re reading a commercial. That said, it’s acceptable to reference your services or products in the blog. In fact, you can write about the best ways to use your products — it’s a way to educate your customers and offer value.
Decide how often you want to post and how much time and energy you can devote to keeping up your blog. You may decide to write posts yourself or you may consider hiring a company to write them. If you think you may be unable to keep up the momentum, you may benefit from outsourcing the job.
Use social media and marketimg emails to promote your blog. These steps help you engage with your customers.
You can also go back and update or refresh previous blog posts. Consider this step for posts that don’t get much traffic. It can help your site rank better on a search engine results page.
Adding a Business Blog to your site involves a time commitment, but it can give you a good return on your investment. When customers view your company as a trusted authority, they are more likely to conduct business with you.